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  • Home
  • Our Services 
    • For Executives
    • For Teams
  • Products & Downloads 
    • Awrignawl Creativity | Book
    • PROTO | Innovation Cards
    • Resources
  • …  
    • Home
    • Our Services 
      • For Executives
      • For Teams
    • Products & Downloads 
      • Awrignawl Creativity | Book
      • PROTO | Innovation Cards
      • Resources
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Home
  • Home
  • Our Services
    • For Executives
    • For Teams
  • Products & Downloads
    • Awrignawl Creativity | Book
    • PROTO | Innovation Cards
    • Resources
    • Grow. Develop. Build.

      Strategic consulting to elevate your business

      Book a session
    • Your lead consultant

      Creativity Catalyst

      Brian loves entrepreneurship! Since founding Let’s Make Great! in 2013, he has worked with hundreds of early-stage teams to systematically develop new products, services and brands.
       

      Typical clients are creative executives, working in innovation or design, and others are independent entrepreneurs, building businesses for the first time. They all share the core challenges in creative ambition: complexity, uncertainty, and the pressure of doing it on their own.

       

      Using a combination of empathetic coaching and startup business consulting, Brian enables clients to both further examine blind-spots and attack new opportunities, leading to meaningful growth. From discovery to diagnosis, and experimentation to execution, he guides individual clients in a step-by-step process, to methodically, achieve the result together.

       

      In addition to keynote speeches at conferences like TEDx and PechaKucha, Brian has written over 500 articles on creativity, innovation and entrepreneurship. Furthermore, in 2017 he led the creation of PROTO, a successfully crowd-funded storytelling game to inspire innovators.

       

      Born in New York and proudly raised in New Jersey, Brian went to Shanghai in 2007 to drive the dynamic changes that were starting to take hold in China. An avid cyclist, he's cycled around Hainan Island (900 km) and Taiwan (1200 km) and is currently preparing for the next big adventure.

      BRIAN TAM

      • CEO at Let’s Make Great!
      • Board of Directors, Hands-On Shanghai
      • 3x TEDx speaker
         
      • Author, “Awrignawl Creativity”
      • Creator, PROTO innovation cards
      • Producer, The Rebuild

      AREAS OF EXPERTISE

      Coaching

      • Mindset & Challenge
      • Positive Psychology
      • Neuro Linguistic Programming

      Branding

      • Visual Identity
      • Value Proposition Development
      • Market Positioning

      Entrepreneurship

      • Strategy & Vision
      • Business Model Analysis
      • Pitching & Storytelling
    • “Brian has a special talent that makes people feel at ease and comfortable, while objectively moving the conversations forward."
       

      Carol Zhou
      SVP, Shiseido Innovation

      "Brian has an inspiring way of seeing the world and is able to break that down into simple, practical actions. I'm an absolute fan!"

       

      Daniel Seyferle
      Chief Creative Officer, SMS GROUP

      "A fantastic experience! Brian is very smart, patient, creative, and fun. I would absolutely work with him again."
       

      Rachel Loui
      Chief Strategy Officer, Boehringer Ingelheim

      "Brian's an amazing coach! He sincerely cared about hearing me out, providing insights that quickly got to the bottom of it & re-inspired me."


      Michael Michelini
      Serial-Entrepreneur

      "Let's Make Great! was incredible! Most importantly, Brian understood the business goals of the project and came up with ways and ideas that we have never thought of!"

       

      Mandy Hu
      Trade Marketeer at United Dutch Breweries

      "I shared my journey with Brian in hopes to get help with managing the stressors of the job... It has been transformative."

       

      Christian Tanja

      Senior Counselor, CACS

    • Book a session

      Strategic consulting to elevate your business

    • Products & Downloads

      Exclusive resources for the independent innovator

      Awrignawl Creativity | Book

      READ

      Our new book to inspire
      young creatives

      Downloads | PDF Resources

      DO

      Worksheets to guide your next internal discussions

      Coaching Case Study | PDF

      LEARN

      A coaching case study on the
      business of creativity

      PROTO Innovation | Game

      PLAY

      Our game about innovation & entrepreneurship

     

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