Brian loves entrepreneurship! Since founding Let’s Make Great! in 2013, he has worked with hundreds of early-stage teams to systematically develop new products, services and brands.
Typical clients are creative executives, working in innovation or design, and others are independent entrepreneurs, building businesses for the first time. They all share the core challenges in creative ambition: complexity, uncertainty, and the pressure of doing it on their own.
Using a combination of empathetic coaching and startup business consulting, Brian enables clients to both further examine blind-spots and attack new opportunities, leading to meaningful growth. From discovery to diagnosis, and experimentation to execution, he guides individual clients in a step-by-step process, to methodically, achieve the result together.
In addition to keynote speeches at conferences like TEDx and PechaKucha, Brian has written over 500 articles on creativity, innovation and entrepreneurship. Furthermore, in 2017 he led the creation of PROTO, a successfully crowd-funded storytelling game to inspire innovators.
Born in New York and proudly raised in New Jersey, Brian went to Shanghai in 2007 to drive the dynamic changes that were starting to take hold in China. An avid cyclist, he's cycled around Hainan Island (900 km) and Taiwan (1200 km) and is currently preparing for the next big adventure.