Brian understands that very essence of creative work is exploring white spaces, where both the solution and the problem are unclear.
This aspect combined with the fact that passion, purpose and personality are deeply intertwined with creative work presents a uniquely complex challenge for most entrepreneurs, independents and innovators.
As so much resides in the entrepreneur's head as concepts, visions and ideas, it is also a deeply individual process of untangling, detaching and transforming the abstraction into reality.
AREAS OF EXPERTISE
Value Proposition Development
Visual Identity Design
Change and Growth
Strategy & Vision
Business Model Development
Pitching & Storytelling
A SYSTEMIC APPROACH
So from discovery to diagnosis and experimentation to execution, Brian guides founders in a step-by-step process, to methodically achieve new results together. Described as method-agnostic, he blends and employs techniques from Design Thinking, Neuro-Linguistic Programming, and Lean Startup amongst many other growth systems.
In addition to frequent talks at conferences like TEDx and PechaKucha, Brian has written over 1,000 posts on creativity, innovation and entrepreneurship, completing his first book "Awrignawl Creativity" in 2019.
In 2017 he led the creation of PROTO, an innovation game for aspiring founders. He's also the producer of The Rebuild -- a documentary following how entrepreneurs navigated their startups through the early chaos of 2020.
Born in New York and proudly raised in New Jersey, Brian speng 14 in China to drive the dynamic changes that were starting to take hold. An avid bike-packer, he's cycled the 1200km circumference of Taiwan and is preparing for the next big adventure in Europe. He is currently building a new base in Lisbon, Portugal.
Brian's Background at a Glance
2022 - Lisbon, Portugal
2020 - Produced "The Rebuild"
2019 - Authored "Awrignawl Creativity"
2017 - Launched "PROTO"
2013 - Founded Let's Make Great!
2012 - Co-founded nuresh
2009 - REV
2007 - Shanghai, China
2005 - Choice Hotels
2005 - Graduated Robert H. Smith School of Business
2003 - Co-founded Alpha Theta Sigma, at the University of Maryland