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    • Our Work
    • Our Products 
      • Our Book
      • Our Card Game
      • Downloads
    • About Us 
      • Who is Brian?
      • Join us
      • Our Writing
    • …  
      • Home
      • Our Work
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        • Our Book
        • Our Card Game
        • Downloads
      • About Us 
        • Who is Brian?
        • Join us
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      • Who is brian Tam?

        Creativity Catalyst

      • Brian loves entrepreneurship! Since founding Let’s Make Great! in 2013, he has worked with hundreds of early-stage teams to systematically develop new products, services and brands.

         

        Using a combination of startup consulting and empathetic coaching, Brian guides clients to both further examine blind-spots and attack opportunities, leading to meaningful growth.

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        BRIAN TAM

        CEO at Let’s Make Great!

        Board of Directors, HOS

        3x TEDx speaker
         

        Author, “Awrignawl Creativity”

        Creator, PROTO innovation cards

        Producer, The Rebuild

      • FIRST-TIME-EVER CHALLENGES

        The very essence of creative work is exploring white spaces, where both the solution and the problem are unclear.

         

        This aspect combined with the fact that passion, purpose and personality are deeply intertwined with creative work presents a uniquely complex challenge for most entrepreneurs, independents and innovators.

         

        As so much resides in the entrepreneur's head as concepts, visions and ideas, it is also a deeply individual process of untangling, detaching and transforming the abstraction into reality.

        AREAS OF EXPERTISE

        Business Development

        • Business Model Innovation

        • Sales Strategy

        • Industry Landscape Analysis
           

        Brand Strategy

        • Startup Pitching & Storytelling

        • Brand Strategy

        • Value Prop. Development
           

        Founder Growth

        • Partner Dynamics

        • Startup Mindset

        • Stages of Growth

      • A bit more about Brian

        In addition to frequent talks at conferences like TEDx and PechaKucha, Brian has shared over 1,000 posts on creativity, innovation and entrepreneurship, completing his first book "Awrignawl Creativity" in 2019.

         

        In 2017 he led the creation of PROTO, an innovation game for aspiring founders. He's also the producer of The Rebuild -- a documentary following how entrepreneurs navigated their startups through the early chaos of 2020.

         

        Born in New York and proudly raised in New Jersey, Brian spent 14 in China to drive the dynamic changes that were starting to take hold in the innovation space.

         

        An avid bike-packer, he's cycled the 1200km circumference of Taiwan and is preparing for the next big adventure in Europe. He is currently building a new base in Lisbon, Portugal.

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        Download Brian's bio here:

        PDF
      • What our clients say

        Entrepreneurs & corporate innovators

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        "A fantastic experience!

        Brian is very smart, patient, creative, and fun.

         

        I would absolutely work with him again."
         

        Rachel Loui
        Chief Strategy Officer, Boehringer Ingelheim

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        "Brian has an inspiring way

        of seeing the world and is able to break that down into simple, practical actions.

         

        I'm an absolute fan!"

         

        Daniel Seyferle
        Chief Creative Officer, SMS GROUP

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        "An amazing coach!

        Work is so intense and many times we lose focus of who we are and what our passion is. Brian sincerely cared about hearing me out, provided insights, and re-inspired me.

         
        Michael Michelini
        Founder + Host + Organizer, Cross Border Summit
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        "Let's Make Great! was incredible!

        Brian's analytics were extremely insightful & the approach to the research itself was so creative. I'm very grateful that we worked together. "

         

        Mandy Hu
        Marketing Manager, United Dutch Breweries

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        "I shared my journey with Brian

        in hopes to get help with managing the stressors of the job... He is sharp and equipped with a variety of resources, drawing from a healthy knowledge base and network. It has been transformative."

         

        Christian Tanja

        Senior Counselor, CACS

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        "Brian’s reputation for innovation is well-earned!

        My business and I are so much better off for all the time I spent with Let’s Make Great, and I look forward to working with Brian again."

         

        John Pasden
        Founder, Allset Learning
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        “Brian has a special talent that

        makes people feel at ease and comfortable, while objectively moving the conversations forward.

         

        Both intellectually stimulating and emotionally inspiring."
         

        Carol Zhou
        SVP, Shiseido Innovation

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        "Working with Brian is transformational.

        This is the second time I have had the honor of collaborating with him.

         

        In both cases, the work and time spent together has changed my life."

         

        Ashley Oldacre
        Program Manager, Google
      • Work with Let's Make Great!

        Share your challenge, project request or creative questions by booking a diagnostic session below.

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        ON @LETSMAKEGREAT:

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      Our Work

      - With Founders

      - With Brands

      Our Products

      - Awrignawl Creativity

      - PROTO Innovation

      - Downloads

      About Us

      - Our Founder

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      © Let’s Make Great! 2025

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